【政策簡單說】零售新趨勢：O2O將進化至OMO 2019年美國零售業主要趨勢：實體商店無人化(unmanned)、豐富化(enriched)、合併化(merged)
✔店面無人化 ：利用自動感測技術控管商品進貨與銷售。如美國 Amazon GO 無人便利商店使用其系統讓顧客平均購買金額提升18%📈
✔視覺豐富化：透過行動裝置APP及線下實體店內設置大型螢幕，豐富販售商品視覺，提升顧客購買意願。
✔… 更多線上線下合併化：銷售模式將從Online to Offline進化成Online Merge Offline，實體商店從純銷售場域轉型為體驗場域，並提供線上購物。
資料來源：LINE O2O Tech 研討會 https://logmi.jp/business/articles/320795 2019 major trend in the US retail: unmanned, enriched, and merged store.
✔Unmanned: utilize automatic sensor system to manage procurement, inventory, and sale. For example, Amazon Go uses its system to elevate the units per transaction by 18%📈.
✔Vision enriched: use app on portable devices and install large sized screen to enrich vision display, which further increase customers’ incentives to buy.
✔Online merged Offline: selling model transcends from Online to Offline(O2O) to Online merged Offline(OMO). Store not only sells commodities, but also provide commodity experiences.
Resource: LINE O2O Tech Seminar https://logmi.jp/business/articles/320795
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Ann Chang
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