MEET THE CEOs: FOUR KEY MESSAGES FROM THE TOP (2/2) The large audience were provided with a microphone and questions from the floor cut across a range of issues including: how best to attain cross-sectoral… 更多 involvement, avoiding mistakes when setting-up a new HP organisation, building in flexibility, overcoming resistance and political interference, identifying health inequalities and using economics to influence health systems. Four take-away key messages emerged out the session, offering crucial insights into best practice and thinking around health promotion operations. They are (1) Health promotion foundations provide a platform that ensures sustainable finance from a range of sources; (2) Sin taxes on tobacco and alcohol provide a platform for inter-sectoral governance; (3) HP Foundations provide an opportunity to apply new knowledge and innovation, and to trial new approaches; (4) HP Foundations allow a focus on health inequalities and social determinants.