【政策簡單說】新零售時代,全通路消費體驗成新商機✨ 隨著科技進步與人口結構的改變,消費者透過 #行動裝置、 #載具消費 已成為稀鬆平常的事,實體零售業也開始走向 #虛實整合 ,以滿足現今繁忙生活中,你我都想要擁有的高效率購物模式⚡ 美國🇺🇸知名的連鎖零售企業Walmart,近年來於全美各家超市推出Curbside… 更多 Pickup服務,消費者透過手機APP下單,幾小時後即可到預定門市輸入密碼取貨。截至2019年,超過二千家Walmart超市皆設置有自取塔(Pickup Tower)📣 對於正值 #數位升級轉型 的企業們,#購物自動化 雖能有效節省消費者購物、排隊時間,同時也降低運費成本,但企業將可能會面臨到線上線下資料串連,以及客製化需求等資訊無法同步的問題,值得業者深思🤔🤔 With the evolution of technology and demographic structure, mobile and contactless payments have changed consumers’ shopping hobbits as well as the shopping mode. Off-line retail, for example, is moving towards Online-to-Offline in order to satisfy the need for efficient shopping mode. Walmart has rolled out the “Curbside Pickup” service, which allows… 更多
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2019 Retailer of the Year: Walmart Is Reshaping Grocery From the Ground Up
In the race to own the omnichannel experience, Walmart is emerging as the front-runner